Statistical methods in customer relationship management.

DOI10.1002/9781118349212MaRDI QIDQ2915493zbMATH OpenOpenAlexFDO

Authors V. Kumar, J. Andrew Petersen

Publication date 18 September 2012

Full work available at URL https://doi.org/10.1002/9781118349212

Mathematics Subject Classification ID

Mathematics for nonmathematicians (engineering, social sciences, etc.) (00A06) Introductory exposition (textbooks, tutorial papers, etc.) pertaining to statistics (62-01) Applications of statistics to economics (62P20) Applications of statistics (62P99) Marketing, advertising (90B60)

Recommendations

• Statistical Methods in e‐Commerce Research
• scientific article; zbMATH DE number 5732070
• scientific article; zbMATH DE number 1955489
• scientific article; zbMATH DE number 2080639
• Data Mining Methods and Models

Describes a project that uses

Uses Software

• SMCRM

This page was built for publication: Statistical methods in customer relationship management.

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q2915493)