Competency of set analysis in CRM closed loop marketing

DOI10.1007/3-540-45581-7_46MaRDI QIDQ4473524zbMATH OpenFDO

Authors Tatsuo Oba

Publication date 4 August 2004

Published in Lecture Notes in Computer Science (Search for Journal in Brave)

Full work available at URL http://link.springer.de/link/service/series/0558/bibs/2224/22240604.htm

Mathematics Subject Classification ID

Computing methodologies and applications (68U99) Marketing, advertising (90B60)

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Cited in

(5)

• Do CRM systems cause one-to-one marketing effectiveness?
• Cost of ownership model for a CRM system
• Statistical methods in customer relationship management.
• A quantitative analysis of eCRM tools in the Austrian pharmaceutical industry
• Customer retention via data mining

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