Enhancing consumer behavior analysis by data mining techniques

MaRDI QIDQ3395476zbMATH OpenFDO

Authors Nan-Chen Hsieh, Kuo-Chung Chu

Publication date 1 September 2009

Full work available at URL http://ijims.ms.tku.edu.tw/mss/M20/M20N1/o20n14/index.html

zbMATH Keywords

data miningdecision treeneural networkcredit cardconsumer behavior analysis

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42)

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