Integration of RFID and business analytics for trade show exhibitors

DOI10.1016/J.EJOR.2015.01.054MaRDI QIDQ319435zbMATH OpenOpenAlexFDO

Authors Jongsawas Chongwatpol

Publication date 6 October 2016

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2015.01.054

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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Cites work

• Quantitative models for direct marketing: A review from systems perspective
• RFID-enabled track and traceability in job-shop scheduling environment

Cited in

(2)

• Predicting and optimizing marketing performance in dynamic markets
• Consumer preference and service quality management with RFID

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