Customer retention via data mining

DOI10.1023/A:1006676015154MaRDI QIDQ5950336zbMATH OpenOpenAlexFDO

Authors Kiansing Ng, Huan Liu

Publication date 14 May 2002

Published in Artificial Intelligence Review (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1023/a:1006676015154

zbMATH Keywords

customer retentiondata miningdeviation analysis

Mathematics Subject Classification ID

Database theory (68P15) Computing methodologies and applications (68U99)

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