Statistical pruning of discovered association rules

DOI10.1007/S001800100074MaRDI QIDQ1861621zbMATH OpenOpenAlexFDO

Authors Dario Bruzzeze, Cristina Davino

Publication date 9 March 2003

Published in Computational Statistics (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/s001800100074

zbMATH Keywords

confidencemarket basketssignificance testssupport

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Consumer behavior, demand theory (91B42)

Review text

The authors propose a new strategy which allows the user to find ``interesting subsets of statistical association rules in market basket analysis. To do this, some statistical tests are applied to the set of rules which evaluate (1) how much the antecedent part is able to explain the variability of the consequence, (2) how significant are the logical implications of the rule, (3) how strong are the logical implications. This strategy is applied to the analysis of a data set containing preferences for Italian national television channels.

Recommendations

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(3)

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