Optimization of planning an advertising campaign of goods and services. (Q1410991): Difference between revisions

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Property / author: A. S. Belen'kij / rank
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Property / author: I. M. Belen'kij / rank
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Property / author: A. S. Belen'kij / rank
 
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Property / author: I. M. Belen'kij / rank
 
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Property / cites work: An approach to planning an advertising campaign of goods and services / rank
 
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Property / cites work: Operations research in transportation systems. Ideas and schemes of optimization methods for strategic planning and operations management / rank
 
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Property / cites work: A planning problem in the class of linear models / rank
 
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Latest revision as of 11:54, 6 June 2024

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Optimization of planning an advertising campaign of goods and services.
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    Optimization of planning an advertising campaign of goods and services. (English)
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    15 October 2003
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    Advertising campaign
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    Consumer's behavior
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    Expectation
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    Nonlinear programming
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    Probability of an event
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