Stochastic diffusion models with advertising and word-of-mouth effects (Q1170112): Difference between revisions

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+https://doi.org/10.1016/0377-2217(83)90155-8
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+W2061998107
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@@ Property / cites work @@
+A New Product Growth for Model Consumer Durables
@@ Property / cites work: A New Product Growth for Model Consumer Durables / rank @@
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@@ Property / cites work @@
+Models of New Product Diffusion Through Advertising and Word-of-Mouth
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+Risk-Efficient Monopoly Pricing for the Multiproduct Firm
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+Q4147759
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+On-Line and Adaptive Optimum Advertising Control by a Diffusion Approximation
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+Optimum Advertising and Goodwill under Uncertainty
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+A Stochastic Model of Consumer Behavior and Optimal Advertising
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+An Operations-Research Study of Sales Response to Advertising
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