Stochastic diffusion models with advertising and word-of-mouth effects (Q1170112): Difference between revisions

@@ Property / full work available at URL @@
+https://doi.org/10.1016/0377-2217(83)90155-8
+Normal rank
@@ Property / OpenAlex ID @@
+W2061998107
@@ Property / OpenAlex ID: W2061998107 / rank @@
+Normal rank
@@ Property / cites work @@
+A New Product Growth for Model Consumer Durables
@@ Property / cites work: A New Product Growth for Model Consumer Durables / rank @@
+Normal rank
@@ Property / cites work @@
+Models of New Product Diffusion Through Advertising and Word-of-Mouth
+Normal rank
@@ Property / cites work @@
+Risk-Efficient Monopoly Pricing for the Multiproduct Firm
+Normal rank
@@ Property / cites work @@
+Q4147759
@@ Property / cites work: Q4147759 / rank @@
+Normal rank
@@ Property / cites work @@
+On-Line and Adaptive Optimum Advertising Control by a Diffusion Approximation
+Normal rank
@@ Property / cites work @@
+Optimum Advertising and Goodwill under Uncertainty
+Normal rank
@@ Property / cites work @@
+A Stochastic Model of Consumer Behavior and Optimal Advertising
+Normal rank
@@ Property / cites work @@
+An Operations-Research Study of Sales Response to Advertising
+Normal rank