Consumer buying behaviour and optimal advertising strategy: The quadratic profit function case (Q1102177): Difference between revisions

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+Hossein Arsham
@@ Property / author: Hossein Arsham / rank @@
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+MaRDI publication profile
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+https://doi.org/10.1016/0305-0548(88)90014-7
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+W2075180082
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@@ Property / cites work @@
+Feature Article—Aggregate Advertising Models: The State of the Art
+Normal rank
@@ Property / cites work @@
+An Operations-Research Study of Sales Response to Advertising
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+On optimum advertising pulsing decisions in a non-stationary market
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+A stochastic model of optimal advertising pulsing policy
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@@ Property / cites work @@
+Consumer Behaviour and Optimal Advertising
@@ Property / cites work: Consumer Behaviour and Optimal Advertising / rank @@
+Normal rank
@@ Property / cites work @@
+Deterministic and stochastic optimization of a dynamic advertising model
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@@ Property / cites work @@
+Q4111258
@@ Property / cites work: Q4111258 / rank @@
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@@ Property / cites work @@
+Polynomial approximation technique for dynamic optimization problems
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@@ Property / cites work @@
+A Stochastic Model of Consumer Behavior and Optimal Advertising
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@@ Property / cites work @@
+An introduction to applied optimal control
@@ Property / cites work: An introduction to applied optimal control / rank @@
+Normal rank