Dual-role based pricing in a dynamic and competitive environment (Q937134): Difference between revisions
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| Property / cites work: Dynamic Optimal Control Models in Advertising: a Survey / rank | |||
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Latest revision as of 14:08, 28 June 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Dual-role based pricing in a dynamic and competitive environment |
scientific article |
Statements
Dual-role based pricing in a dynamic and competitive environment (English)
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20 August 2008
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The pricing strategies of two competitors are calculated at a Nash equilibrium of a differential game where price is viewed by consumers as a signal of quality.
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perceived quality
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price signaling quality
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differential game
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marketing
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Nash equilibrium
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