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Property / cites work: Dynamic Optimal Control Models in Advertising: a Survey / rank
 
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Latest revision as of 15:08, 28 June 2024

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Dual-role based pricing in a dynamic and competitive environment
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    Dual-role based pricing in a dynamic and competitive environment (English)
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    20 August 2008
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    The pricing strategies of two competitors are calculated at a Nash equilibrium of a differential game where price is viewed by consumers as a signal of quality.
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    perceived quality
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    price signaling quality
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    differential game
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    marketing
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    Nash equilibrium
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