On the superiority of pulsing under a concave advertising market potential function (Q1002072): Difference between revisions

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+https://doi.org/10.1016/j.ejor.2008.01.023
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+Optimal control of advertising and production of a seasonal product with nondifferentiable demand
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+Q4344497
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+Advertising Cost Interactions and the Optimality of Pulsing
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+Feature Article—Aggregate Advertising Models: The State of the Art
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+Consumer Behaviour and Optimal Advertising
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+Optimal Control of the Vidale-Wolfe Advertising Model
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+Optimum Advertising and Goodwill under Uncertainty
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+An Operations-Research Study of Sales Response to Advertising
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