Advertising and exogenous interference in a segmented market (Q3171926): Difference between revisions

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+Publication
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+https://doi.org/10.1080/09720502.2011.10700733
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+W2012711567
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@@ Property / cites work @@
+Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
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+Pricing and advertising of private and national brands in a dynamic marketing channel
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@@ Property / cites work @@
+Advertising a new product in a segmented market
@@ Property / cites work: Advertising a new product in a segmented market / rank @@
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+Q4328564
@@ Property / cites work: Q4328564 / rank @@
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+Advertising in a segmented market: comparison of media choices
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+Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
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+Feature Article—Aggregate Advertising Models: The State of the Art
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+Advertising strategies in a differential game with negative competitor's interference
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+An infinite-horizon maximum principle with bounds on the adjoint variable
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