A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings (Q1390230): Difference between revisions

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+Hani Ibrahim Mesak
@@ Property / author: Hani Ibrahim Mesak / rank @@
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+An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly
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+Zero-sum games with multiple goals
@@ Property / cites work: Zero-sum games with multiple goals / rank @@
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+Optimizing Advertising Expenditures in a Dynamic Duopoly
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+Game-Theory Models in the Allocation of Advertising Expenditures
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+Reformulating zero-sum games with multiple goals
@@ Property / cites work: Reformulating zero-sum games with multiple goals / rank @@
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+Analysis of a Dynamic Duopoly Model of Advertising
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+Strategic Implications of Market Share Attraction Models
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+Some Industrial Applications of Military Operations Research Methods
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+Mathematical Model for a Duopolistic Market
@@ Property / cites work: Mathematical Model for a Duopolistic Market / rank @@
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+Feature Article—Aggregate Advertising Models: The State of the Art
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@@ Property / cites work @@
+Q3818795
@@ Property / cites work: Q3818795 / rank @@
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@@ Property / cites work @@
+A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation
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@@ Property / cites work @@
+A Competitive Advertising Model: Some Theoretical and Empirical Results
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+Smoothing in Servo Processes
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+The Structure of Equilibria in Market Share Attraction Models
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+Advertising Expenditures in Coupled Markets— A Game-Theory Approach
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+An Operations-Research Study of Sales Response to Advertising
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+Games with multiple payoffs
@@ Property / cites work: Games with multiple payoffs / rank @@
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+https://doi.org/10.1016/0377-2217(94)00113-q
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+W1984495158
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