Brand positioning and consumer taste information (Q1754350): Difference between revisions

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Property / DOI: 10.1016/j.ejor.2018.01.058 / rank
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Latest revision as of 08:26, 11 December 2024

scientific article
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English
Brand positioning and consumer taste information
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    Brand positioning and consumer taste information (English)
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    30 May 2018
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    uncertain consumer taste
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    product positioning
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    store brands
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    national brands
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    information sharing
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