Brand positioning and consumer taste information (Q1754350): Difference between revisions
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| Property / DOI: 10.1016/j.ejor.2018.01.058 / rank | |||
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Latest revision as of 08:26, 11 December 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Brand positioning and consumer taste information |
scientific article |
Statements
Brand positioning and consumer taste information (English)
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30 May 2018
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uncertain consumer taste
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product positioning
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store brands
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national brands
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information sharing
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