Cooperative advertising in a marketing channel (Q5947266): Difference between revisions
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| Property / cites work: Equilibrium pricing and advertising strategies in a marketing channel / rank | |||
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| Property / full work available at URL: https://doi.org/10.1023/a:1017547630113 / rank | |||
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Latest revision as of 10:31, 30 July 2024
scientific article; zbMATH DE number 1660705
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Cooperative advertising in a marketing channel |
scientific article; zbMATH DE number 1660705 |
Statements
Cooperative advertising in a marketing channel (English)
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12 March 2002
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differential games
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marketing channels
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cooperative advertising
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feedback Nash equilibria
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feedback Stackelberg equilibria
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