Determining the optimal direct mailing frequency (Q1827656): Difference between revisions
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Property / cites work: Mailing Decisions in the Catalog Sales Industry / rank | |||
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Property / cites work: Optimal Mailing of Catalogs: A New Methodology Using Estimable Structural Dynamic Programming Models / rank | |||
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Latest revision as of 18:24, 6 June 2024
scientific article
Language | Label | Description | Also known as |
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English | Determining the optimal direct mailing frequency |
scientific article |
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Determining the optimal direct mailing frequency (English)
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6 August 2004
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Direct marketing
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Stochastic dynamic programming
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