A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets (Q2200648): Difference between revisions
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| Property / DOI: 10.1016/j.ins.2018.08.012 / rank | |||
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| Property / full work available at URL: https://doi.org/10.1016/j.ins.2018.08.012 / rank | |||
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| Property / OpenAlex ID: W2885420795 / rank | |||
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| Property / cites work: Mechanism Design for Multi-slot Ads Auction in Sponsored Search Markets / rank | |||
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| Property / cites work: Balanced allocation mechanism: an optimal mechanism for multiple keywords sponsored search auctions / rank | |||
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| Property / cites work: Q2723294 / rank | |||
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| Property / DOI: 10.1016/J.INS.2018.08.012 / rank | |||
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Latest revision as of 11:10, 17 December 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets |
scientific article |
Statements
A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets (English)
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22 September 2020
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computational advertising
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real time bidding
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demand side platform
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Pareto optimal
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mechanism design
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computational experiment
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