When does a royalty clause with a guarantee lead to a no-equilibrium situation in a licensing contract? (Q2857153): Difference between revisions

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+Coordination of advertising strategies in a fashion licensing contract
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+Advertising and Price to Sustain The Brand Value in a Licensing Contract
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+Dynamic Optimal Control Models in Advertising: Recent Developments
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+Advertising in a segmented market: comparison of media choices
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+Optimal control and viscosity solutions of Hamilton-Jacobi-Bellman equations
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+Q4743352
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+.1002/OCA.2013
@@ Property / DOI: 10.1002/OCA.2013 / rank @@
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