An MCDM model for media selection in the dual consumer/industrial market (Q1779556): Difference between revisions
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| Property / DOI: 10.1016/J.EJOR.2004.02.016 / rank | |||
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Latest revision as of 10:47, 11 December 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | An MCDM model for media selection in the dual consumer/industrial market |
scientific article |
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An MCDM model for media selection in the dual consumer/industrial market (English)
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1 June 2005
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Multicriteria decision-making
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Goal programming
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Advertising
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