Retail promotions with negative brand image effects: Is cooperation possible? (Q1405237): Difference between revisions
From MaRDI portal
Added link to MaRDI item. |
Set profile property. |
||
Property / MaRDI profile type | |||
Property / MaRDI profile type: MaRDI publication profile / rank | |||
Normal rank |
Revision as of 04:15, 5 March 2024
scientific article
Language | Label | Description | Also known as |
---|---|---|---|
English | Retail promotions with negative brand image effects: Is cooperation possible? |
scientific article |
Statements
Retail promotions with negative brand image effects: Is cooperation possible? (English)
0 references
25 August 2003
0 references
Supply chain management
0 references
Game theory
0 references
Retailer promotion support program
0 references