Cooperative advertising in a marketing channel (Q5947266): Difference between revisions
From MaRDI portal
Set profile property. |
ReferenceBot (talk | contribs) Changed an Item |
||
| Property / cites work | |||
| Property / cites work: Equilibrium pricing and advertising strategies in a marketing channel / rank | |||
Normal rank | |||
Revision as of 20:55, 3 June 2024
scientific article; zbMATH DE number 1660705
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Cooperative advertising in a marketing channel |
scientific article; zbMATH DE number 1660705 |
Statements
Cooperative advertising in a marketing channel (English)
0 references
12 March 2002
0 references
differential games
0 references
marketing channels
0 references
cooperative advertising
0 references
feedback Nash equilibria
0 references
feedback Stackelberg equilibria
0 references
