Equilibrium pricing and advertising strategies in a marketing channel (Q1306661): Difference between revisions
From MaRDI portal
Set profile property. |
ReferenceBot (talk | contribs) Changed an Item |
||
Property / cites work | |||
Property / cites work: Optimal production, purchasing and pricing: A differential game approach / rank | |||
Normal rank | |||
Property / cites work | |||
Property / cites work: Marketing-Production Decisions in an Industrial Channel of Distribution / rank | |||
Normal rank | |||
Property / cites work | |||
Property / cites work: Market Share Pioneering Advantage: A Theoretical Approach / rank | |||
Normal rank |
Revision as of 09:32, 29 May 2024
scientific article
Language | Label | Description | Also known as |
---|---|---|---|
English | Equilibrium pricing and advertising strategies in a marketing channel |
scientific article |
Statements
Equilibrium pricing and advertising strategies in a marketing channel (English)
0 references
7 August 2000
0 references
This paper is concerned with conflict and coordination in a two-member channel of distributions. The authors propose a differential game model that includes carryover effects of advertising, expressed by a retailer-specific stock of advertising goodwill. Pricing and advertising strategies for both firms are identified under channel conflict as well as coordination. Dynamic advertising policies are designed as stationary Markov perfect strategies. In the present paper a global result is provided for the relationship between the advertising strategies of the two firms under conflict and coordination.
0 references
dynamic advertising policies
0 references
differential game model
0 references
advertising strategies
0 references