Pricing and two-tier advertising with one manufacturer and one retailer (Q1011237): Difference between revisions
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| Property / DOI: 10.1016/j.ejor.2007.10.005 / rank | |||
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Latest revision as of 12:40, 10 December 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Pricing and two-tier advertising with one manufacturer and one retailer |
scientific article |
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Pricing and two-tier advertising with one manufacturer and one retailer (English)
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8 April 2009
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two-tier advertising
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pricing decisions
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Stackelberg game
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manufacturer-retailer supply chain
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