EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS (Q3502812): Difference between revisions
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Revision as of 17:38, 12 February 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS |
scientific article |
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EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS (English)
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20 May 2008
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distribution channels
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cooperative advertising
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promotion
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prisoner's dilemma
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