Pages that link to "Item:Q3502812"
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The following pages link to EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS (Q3502812):
Displaying 32 items.
- Pure-strategy Nash equilibria in an advertising game with interference (Q421787) (← links)
- On a cooperative advertising model for a supply chain with one manufacturer and one retailer (Q439705) (← links)
- Nerlove-Arrow: a new solution to an old problem (Q511976) (← links)
- Cooperative advertising with accrual rate in a dynamic supply chain (Q523441) (← links)
- Effectiveness of retail joint promotions under different channel structures (Q541739) (← links)
- A game-theoretic analysis for coordinating cooperative advertising in a supply chain (Q639207) (← links)
- Using several advertising media in a homogeneous market (Q644506) (← links)
- A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains (Q713102) (← links)
- Modeling brand advertising with heterogeneous consumer response: channel implications (Q889559) (← links)
- Advertising coordination games of a manufacturer and a retailer while introducing a new product (Q926588) (← links)
- Coordinating advertising and pricing in a manufacturer-retailer channel (Q1014999) (← links)
- Optimal dynamic advertising with an adverse exogenous effect on brand goodwill (Q1023345) (← links)
- A two-period model of product cannibalization in an atypical closed-loop supply chain with endogenous returns: the case of DellReconnect (Q1683141) (← links)
- Joint inventory, pricing, and advertising decisions with surplus and stockout loss aversions (Q1727446) (← links)
- Coordination of advertising free riding in hybrid channel supply chain (Q1727463) (← links)
- Dynamic cooperative advertising under manufacturer and retailer level competition (Q1754361) (← links)
- Study on complex advertising and price competition dual-channel supply chain models considering the overconfidence manufacturer (Q1792791) (← links)
- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach (Q2253365) (← links)
- Cooperative advertising models in supply chain management: a review (Q2256163) (← links)
- Supply chain coordination through integration of innovation effort and advertising support (Q2293963) (← links)
- Periodicity of pricing and marketing efforts in a distribution channel (Q2355114) (← links)
- A survey of game-theoretic models of cooperative advertising (Q2514806) (← links)
- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer (Q2629583) (← links)
- An analysis of supply chain decisions with asymmetrical retailers : effects of disruptions and static service cost on coordination mechanism (Q3166275) (← links)
- ADVERTISING DECISIONS IN A VERTICAL DISTRIBUTION CHANNEL (Q3402034) (← links)
- Advertising decisions for a segmented market (Q3632708) (← links)
- Game theory model for optimum pricing in a two level supply chain (Q5052862) (← links)
- An advertising game with multiplicative interference (Q5495598) (← links)
- The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers (Q6082289) (← links)
- Cooperative advertising programs: are accrual constraints necessary? (Q6088206) (← links)
- Cooperative advertising to induce strategic customers for purchase at the full price (Q6088207) (← links)
- Partially smoothing and gradient-based algorithm for optimizing the VMI system with competitive retailers under random demands (Q6534568) (← links)
