A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings (Q1390230): Difference between revisions

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+An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly
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+Zero-sum games with multiple goals
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+Optimizing Advertising Expenditures in a Dynamic Duopoly
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+Game-Theory Models in the Allocation of Advertising Expenditures
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+Reformulating zero-sum games with multiple goals
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+Analysis of a Dynamic Duopoly Model of Advertising
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+Strategic Implications of Market Share Attraction Models
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+Some Industrial Applications of Military Operations Research Methods
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+Mathematical Model for a Duopolistic Market
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+Feature Article—Aggregate Advertising Models: The State of the Art
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+Q3818795
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+A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation
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+A Competitive Advertising Model: Some Theoretical and Empirical Results
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+Smoothing in Servo Processes
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+The Structure of Equilibria in Market Share Attraction Models
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+Advertising Expenditures in Coupled Markets— A Game-Theory Approach
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+An Operations-Research Study of Sales Response to Advertising
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+Games with multiple payoffs
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