An MCDM model for media selection in the dual consumer/industrial market (Q1779556): Difference between revisions
From MaRDI portal
Set OpenAlex properties. |
ReferenceBot (talk | contribs) Changed an Item |
||
| Property / cites work | |||
| Property / cites work: Dynamic promotional budgeting and media allocation / rank | |||
Normal rank | |||
| Property / cites work | |||
| Property / cites work: A multicriteria decision-making approach to university resource allocations and information infrastructure planning / rank | |||
Normal rank | |||
| Property / cites work | |||
| Property / cites work: Information resource planning for a health-care system using an AHP-based goal programming method / rank | |||
Normal rank | |||
| Property / cites work | |||
| Property / cites work: A mathematical programming study of advertising allocation problem. / rank | |||
Normal rank | |||
| Property / cites work | |||
| Property / cites work: A scaling method for priorities in hierarchical structures / rank | |||
Normal rank | |||
Revision as of 11:01, 10 June 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | An MCDM model for media selection in the dual consumer/industrial market |
scientific article |
Statements
An MCDM model for media selection in the dual consumer/industrial market (English)
0 references
1 June 2005
0 references
Multicriteria decision-making
0 references
Goal programming
0 references
Advertising
0 references
0 references
0 references
