A general model for the marketing of seasonal products (Q5691689): Difference between revisions

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+An optimal control student problem and a marketing counterpart
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+Optimal study/advertising plan for a knowledge/goodwill evolution process with rank memory
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+New product introduction: goodwill, time and advertising cost
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+Optimal control of advertising and production of a seasonal product with nondifferentiable demand
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+Optimal purchase and advertising for a product with immediate sale start
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+Determining optimal production and advertising policies for a seasonal product
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+A multiperiod production and advertising problem for a seasonal product
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+A single season production and advertising control problem with bounded final goodwill
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+Dynamic Optimal Control Models in Advertising: Recent Developments
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+Feature Article—Aggregate Advertising Models: The State of the Art
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+Q3688092
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+Q4720289
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+Optimal Advertising for the Nerlove-Arrow Model Under a Budget Constraint
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