When does a royalty clause with a guarantee lead to a no-equilibrium situation in a licensing contract? (Q2857153): Difference between revisions
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| Property / cites work: Coordination of advertising strategies in a fashion licensing contract / rank | |||
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| Property / cites work: Advertising and Price to Sustain The Brand Value in a Licensing Contract / rank | |||
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| Property / cites work: Dynamic Optimal Control Models in Advertising: Recent Developments / rank | |||
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| Property / cites work: Advertising in a segmented market: comparison of media choices / rank | |||
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| Property / cites work: Optimal control and viscosity solutions of Hamilton-Jacobi-Bellman equations / rank | |||
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Latest revision as of 23:37, 6 July 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | When does a royalty clause with a guarantee lead to a no-equilibrium situation in a licensing contract? |
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When does a royalty clause with a guarantee lead to a no-equilibrium situation in a licensing contract? (English)
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31 October 2013
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game theory
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differential games
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advertising
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licensing
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