Relevance of functional flexibility for heterogeneous sales response models: a comparison of parametric and semi-nonparametric models (Q2503072)

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Relevance of functional flexibility for heterogeneous sales response models: a comparison of parametric and semi-nonparametric models
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    Relevance of functional flexibility for heterogeneous sales response models: a comparison of parametric and semi-nonparametric models (English)
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    13 September 2006
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    sales response
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    hierarchical Bayes
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    multilayer perceptron
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    neural networks
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    marketing
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