Co-op advertising models in manufacturer-retailer supply chains: A game theory approach (Q5955081)

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scientific article; zbMATH DE number 1703119
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Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
scientific article; zbMATH DE number 1703119

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    Co-op advertising models in manufacturer-retailer supply chains: A game theory approach (English)
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    7 February 2002
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    decision analysis
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    game theory
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    co-op advertising
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    equilibrium
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    coordination
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    bargaining problems
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    utilities
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