The influence of coupon duration on consumers' redemption behavior and brand profitability (Q2329485)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | The influence of coupon duration on consumers' redemption behavior and brand profitability |
scientific article |
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The influence of coupon duration on consumers' redemption behavior and brand profitability (English)
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17 October 2019
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analytics
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behavioral OR
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OR in marketing
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pricing
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retailing
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