Optimal advertising and pricing in a class of general new-product adoption models (Q2355872)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal advertising and pricing in a class of general new-product adoption models |
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Optimal advertising and pricing in a class of general new-product adoption models (English)
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28 July 2015
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optimal control
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dynamic programming
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OR in marketing
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pricing
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Sethi/Bass model
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