Optimal Advertisement Allocation for Product Promotion on Television Channels (Q2820240)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal Advertisement Allocation for Product Promotion on Television Channels |
scientific article |
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Optimal Advertisement Allocation for Product Promotion on Television Channels (English)
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15 September 2016
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television channels
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multi-objective programming
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advertisement allocation
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planning horizon
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