Building Brand Awareness in Dynamic Oligopoly Markets (Q3523876)

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Building Brand Awareness in Dynamic Oligopoly Markets
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    title
    Building Brand Awareness in Dynamic Oligopoly Markets (English)
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    author
    Prasad A. Naik
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    Ashutosh Prasad
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    Suresh P. Sethi
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    publication date
    5 September 2008
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    zbMATH DE Number
    5322341
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    zbMATH Keywords
    marketing
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    competitive strategy
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    advertising and media
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    nonlinear Kalman filter
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    dynamic games
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