Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search (Q5856540)

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scientific article; zbMATH DE number 7328339
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Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search
scientific article; zbMATH DE number 7328339

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    Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search (English)
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    26 March 2021
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    informative advertising
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    signalling
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    field-experiments
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    restaurants
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    mobile
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    paid-search
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    platforms
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