Co-op advertising models in manufacturer-retailer supply chains: A game theory approach (Q5955081)
From MaRDI portal
 | This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use this page instead for the normal view: Co-op advertising models in manufacturer-retailer supply chains: A game theory approach |
scientific article; zbMATH DE number 1703119
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Co-op advertising models in manufacturer-retailer supply chains: A game theory approach |
scientific article; zbMATH DE number 1703119 |
Statements
Co-op advertising models in manufacturer-retailer supply chains: A game theory approach (English)
0 references
7 February 2002
0 references
decision analysis
0 references
game theory
0 references
co-op advertising
0 references
equilibrium
0 references
coordination
0 references
bargaining problems
0 references
utilities
0 references
