Advertising for a new product introduction: a stochastic approach. (Q703297)

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Advertising for a new product introduction: a stochastic approach.
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    Advertising for a new product introduction: a stochastic approach. (English)
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    11 January 2005
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    Marketing
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    goodwill
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    new product introduction
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    stochastic LQ control
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    stochastic Riccati equation
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