Please or squeeze? Brand performance implications of constrained and unconstrained multi-item promotions
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Publication:1041023
DOI10.1016/j.ejor.2009.06.020zbMath1176.90336OpenAlexW2097802630MaRDI QIDQ1041023
Publication date: 27 November 2009
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2009.06.020
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