Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge

DOI10.1016/S0305-0548(99)00114-8zbMath1028.91528OpenAlexW2094555822MaRDI QIDQ1569908

Andreas P. Samaras, Nikolaos F. Matsatsinis

Publication date: 20 September 2000

Published in: Computers \& Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/s0305-0548(99)00114-8

zbMATH Keywords

multicriteria analysisutility theorymarketing sciencedecision aidbrand choice modelsknowledge base development

Mathematics Subject Classification ID

Decision theory (91B06) Management decision making, including multiple objectives (90B50) Group preferences (91B10) Consumer behavior, demand theory (91B42)

Related Items (2)

Supply chains competition under uncertainty concerning player's strategies and customer choice behavior: a generalized Nash game approach ⋮ Aggregation of utility-based individual preferences for group decision-making

Uses Software

• MARKEX
• UTA Plus

Cites Work

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• Assessing a set of additive utility functions for multicriteria decision- making, the UTA method
• The choice axiom after twenty years
• A prospective look at the OR system
• Agricultural product development using multidimensional and multicriteria anlyses: The case of wine
• Mathematical models of brand choice behavior
• Intelligent support systems for marketing decisions.
• MARKEX: An intelligent decision support system for product development decisions
• Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice
• A Normative Methodology for Modeling Consumer Response to Innovation

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