Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge
Publication:1569908
DOI10.1016/S0305-0548(99)00114-8zbMath1028.91528OpenAlexW2094555822MaRDI QIDQ1569908
Andreas P. Samaras, Nikolaos F. Matsatsinis
Publication date: 20 September 2000
Published in: Computers \& Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/s0305-0548(99)00114-8
multicriteria analysisutility theorymarketing sciencedecision aidbrand choice modelsknowledge base development
Decision theory (91B06) Management decision making, including multiple objectives (90B50) Group preferences (91B10) Consumer behavior, demand theory (91B42)
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