Discovering the influential users oriented to viral marketing based on online social networks

DOI10.1016/j.physa.2013.03.035zbMath1402.91647OpenAlexW2019610697MaRDI QIDQ1673069

Zhiguo Zhu

Publication date: 11 September 2018

Published in: Physica A (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.physa.2013.03.035

zbMATH Keywords

viral marketingcomplex networkinfluential userssocial network mininguser trust network

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Marketing, advertising (90B60) Internet topics (68M11)

Related Items (4)

Customer social network affects marketing strategy: a simulation analysis based on competitive diffusion model ⋮ A viral product diffusion model to forecast the market performance of products ⋮ Identification of influential users in social networks based on users' interest ⋮ EIA-CNDP: an exact iterative algorithm for critical node detection problem

Cites Work

• Network-based marketing: identifying likely adopters via consumer networks
• Automata, Languages and Programming

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