Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results (Q2563904)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results |
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Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results (English)
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6 January 1997
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advertising
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distribution policies
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new products
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