On modeling the advertising-operations interface under asymmetric competition (Q2629630)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | On modeling the advertising-operations interface under asymmetric competition |
scientific article |
Statements
On modeling the advertising-operations interface under asymmetric competition (English)
0 references
6 July 2016
0 references
advertising endogeneity
0 references
economic order quantity
0 references
market-share attraction models
0 references
sensitivity analysis
0 references
supermodular games
0 references
