Optimal Advertisement Allocation for Product Promotion on Television Channels (Q2820240)
From MaRDI portal
scientific article
Language | Label | Description | Also known as |
---|---|---|---|
English | Optimal Advertisement Allocation for Product Promotion on Television Channels |
scientific article |
Statements
Optimal Advertisement Allocation for Product Promotion on Television Channels (English)
0 references
15 September 2016
0 references
television channels
0 references
multi-objective programming
0 references
advertisement allocation
0 references
planning horizon
0 references