Estimation of Attribute Weights from Preference Comparisons

DOI10.1287/mnsc.30.7.801zbMath0551.90053OpenAlexW2060979868MaRDI QIDQ3343762

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Publication date: 1984

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.30.7.801

zbMATH Keywords

marketingestimating cardinal utility functionsestimation of individuals' attribute weightslinear programming estimatorsmulti-attribute utility modelordinal preference data

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Linear programming (90C05) Individual preferences (91B08) Operations research and management science (90B99)

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