A Learning Approach for Interactive Marketing to a Customer Segment

DOI10.1287/opre.1070.0427zbMath1167.90552OpenAlexW2106554316MaRDI QIDQ3392140

Adam J. Mersereau, Dimitris J. Bertsimas

Publication date: 13 August 2009

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/opre.1070.0427

Mathematics Subject Classification ID

Dynamic programming (90C39) Marketing, advertising (90B60)

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