ADVERTISING DECISIONS IN A VERTICAL DISTRIBUTION CHANNEL (Q3402034)

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ADVERTISING DECISIONS IN A VERTICAL DISTRIBUTION CHANNEL
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    title
    ADVERTISING DECISIONS IN A VERTICAL DISTRIBUTION CHANNEL (English)
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    author
    Bruno Viscolani
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    publication date
    2 February 2010
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    Mathematics Subject Classification ID
    90B60
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    91A10
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    91A12
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    91A80
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    zbMATH DE Number
    5665421
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    zbMATH Keywords
    game theory
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    advertising
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    market segmentation
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